How Professional Certifications Benefit the Entire Company

Professional certifications are one way that employees can show themselves, employers, and clients that they know what they're talking about- that the information they've worked to gain is valuable and current. Other reasons that an employee might seek certifications are:

- Increased marketability

- Validation of knowledge

- Enhanced credibility

- Increased earning power

- Confidence among and respect from peers

- Boosted reputation

- Greater academic performance

There are many benefits that an employee gains from having current certifications under their belt, but what about the rest of the company? In what ways will professional certifications benefit the entire company?

In this blog,

1. What Constitutes a Professional Certification?

2. The Process of Professional Certification

3. How Professional Certifications Benefit the Entire Company

1. What Constitutes a Professional Certification?

Professional certifications are credentials that a person can earn that show their knowledge and competency with a specific skill type. Confirmation of certification usually comes in the form of a document stating that the person has completed the necessary training and preparation that meets a specific criterion for a given role (more on this in a moment).

Additionally, professional certifications can be broken down into different types that apply to differing career goals.

Corporate certifications come from within. In this case, the employing company seeks to improve the skills and education of their employees with in-house training specific to the company's needs.

Role-specific certifications help professionals develop valuable skills within their field and position them as an authority to clients and others in that field. Some certifications are necessary for more specialized positions, like in accounting, therapy, nursing, etc.

Product-specific certifications offer the employee an in-depth understanding of a specific product or software, like Adobe, VR/AR, and Microsoft Office. These certifications provide employees with specified information regarding products they'll be working with on a regular basis.

There are also different avenues that a company can take when implementing professional certification programs in their company. The business can either hire somebody who already has professional certification (though be aware, these individuals generally expect a larger salary), pay to certify an existing employee, or pay to certify an incoming employee and add to their training.

In addition, a company can also choose to certify their entire company or just one individual. There are benefits and trade-offs to both. Certifying a single individual is considerably less expensive than certifying an entire group. However, certifying an entire group guarantees that the workplace has an internal insurance policy against employee turnover.

2. The Process of Professional Certification

The process is pretty simple: choosing the right program, paying for said program, studying and completing the program, paying for the certification exam, taking the exam, and finally receiving the certificate itself. However, within each step is a nuance that needs to be considered.

Pick the right subject and program for your niche. Whether your interest is nursing, management, animation, or engineering, it's important to do research into schools and companies that can provide applicable information to your chosen field. For instance, there are dozens of nursing certificates that enable a nurse to be adaptable in any given niche within the industry, but not all schools or programs will provide the necessary information to take and pass these exams.

Study in preparation. The right program will provide you with study materials, projects, workshops with peers, and everything you need to succeed in certification. It will also likely provide a certificate of completion, which is a great way to boost a resume.

Complete the program. A little obvious, but it should still be stated. The program will only be as good as the effort you put into it.

Renew your certification. Some types of certifications require regular renewal determined by the state you reside in. Most states will send out notices to all applicable persons, but it's good to keep track of it yourself in case of a move or any other unforeseeable event. Renewing your certification ensures that you are up to date with the most recent and crucial information.

3. How Professional Certifications Benefit the Entire Company

So, how do professional certifications benefit the entire company? We covered a little bit of it already, with up-to-date industry information, employee retention, and ways certification benefits the employee themself, but let's get a little more specific.

1. Improved employee retention: Losing employees is always a detriment to the workplace, even if it's expected and coming from the employer's side. It creates a gap in workplace knowledge, slows the business process, and reduces the number of available employees. It also costs more to replace the employee who has received a training investment. Gallup estimates that it costs one-half to two times the employee's annual salary to replace them. (Source)

In contrast, when you're able to retain employees for longer periods of time, you can create better systems of work, enhance and add to your existing knowledge pool, and create a better, happier company culture. A major reason that most millennials quit their jobs is because the job itself lacks growth opportunities. Positioning yourself as a company that is willing to provide that expertise to your employees shows them that you're also willing to invest in them.

2. Attracting top candidates: As an employer who creates a company with a focus on facilitating employee growth, you will attract individuals who have the desire to improve themselves. These individuals are typically high achievers that in turn add their knowledge base to your other employees. In showing that you already hire those with certified knowledge, you set a minimum standard for applicants, which in turn creates a higher minimum acceptable knowledge base.

3. Setting higher standards for professionalism: As a company that actively seeks opportunities for professional development, you set the standard of professionalism not only within the company, but also within the industry in which you operate. Other companies, after seeing the lengths you'll go to in order to ensure the best for your team, will follow suit and add a greater level of credibility to the niche.

4. Building an agile productive company culture: Having employees certified in multiple areas helps create more productive systems and protects against risks like employee loss or injury. It is an insurance policy that allows the company to operate the same way regardless of changes in management, workload, and workforce.

5. Client confidence: Oftentimes, clients will shop around to find the exact company that will fulfill their needs and finish the job to their satisfaction. It goes without saying that most clients want to partner with companies with proven industry knowledge and experience. Many companies are searching for ways to improve their customers' experience but don't realize that one of the most beneficial ways to do this is by boosting their company's credibility with team licensure and certifications. Never rule out professional certifications where the client is involved.

6. Reducing errors with higher knowledge standards: In certain programs, attendees are given opportunities to share the knowledge they've gained via projects prior to completing the certification exam to help solidify their knowledge. Within the workforce, this means that with the now extensive knowledge and experience they have, they're better able to complete work with minimal error. It also means that they have a shorter learning curve within the company and can learn company-specific processes with similarly minimal error.

7. Excellent networking opportunities: Obtaining professional licensure and certification can grant access to conferences and workshops for your field that are otherwise unavailable. For instance, attending a manufacturing conference can:

• Provide the opportunity to meet other professionals within your field.
  
• Keep you up to date on the latest manufacturing innovations.
  
• Give you the opportunity to exchange relevant industry information.
  
• Provide insight into different manufacturing solutions.
  
• Allow you to discuss global supply chain challenges.
  

8. Filling skill gaps within your industry: With how rapidly information is generated in today's information-rich environment, there are bound to be skill areas that aren't being covered. With certifications, you will be given the latest information, allowing you to fill the relevant gaps within your industry. This will lend more credit to you for being an authority in your field of work.

Whether we're talking on a business or individual level, it's no longer just a luxury to have professional certifications-it's a necessity. These certifications, though time-consuming and expensive, give your business more credibility not only in the form of the knowledge gained but also in the form of the necessary effort it took to gain the certification. Making time to learn the information, study it, and then test your knowledge is arduous to undertake, but with the benefits of networking and a more productive workplace, you can build client confidence and set higher standards for your industry with provided professional training opportunities.

Looking at partnering with a top-rated professional education provider? School of PE can help you take your team to the next level. Contact us today to learn more!

About the Author: Anna Taylor

Anna Taylor is a freelance writer and avid researcher- a jack of all trades, but a master of none. She graduated from the University of Hawai'i with an Associates Degree in Liberal Arts because she had no idea what she wanted to be when she grew up. She has since found her love of Extended Reality and the possibilities it brings to the world, as well as gardening, cooking, and writing. Anna lives in Interior Alaska with her family.

Seven Reasons Why You Should Pay for Employee Certification

It should go without saying, but your employees are one of the greatest business investments you'll ever have. They should be the core reason your business runs as smoothly as it does. There are several areas within a given company that need workers to ensure an efficiently run system. You'll find excellent employee uses anywhere from IT to sales and manufacturing and development. Not only are employees an obvious benefit to your business, but investing in the employees themselves in the form of industry-specific certifications can prove to have significant returns for the overall group. For example, employers who invest in additional training and certification are less likely to experience employee turnover, which leads to long-term employees forming efficient processes and a more positive work environment. According to a 2018 Udemy study, 42% of respondents state that learning and development is the most important benefit when considering jobs, meaning that employees are more likely to search for jobs or stay with current jobs that offer professional development opportunities. The budget should not be only for paying your employees but also for helping them gain professional certifications that prove beneficial to you, the work environment, and the employee themselves.

7 Reasons Why You Should Pay for Employee Certification

1. Increase in Available Skillset

2. Reduced Business Risk

3. Increased Productivity

4. Happier Employees

5. Larger Talent Pool

6. Client Confidence and Better Public Image

7. Premium Prices for Certified Knowledge

What is certification?

Certification in a professional capacity refers to a training program that deals with a niche area of expertise. Certification differs from a university degree because a degree program is a broad overview of an industry with focused classes in individual subjects. It takes roughly four years to complete and has a lot of general knowledge. Take a degree in Information Technology, for instance. This degree will encompass everything from the basics of a subject, like information storage and service-related information, before it gets into the nitty gritty of a degree subject. A certification program will take only a few classes (sometimes as little as three months) in a specific subject-like XR technology-and give every bit of information you would need to be an expert in that area. Certification programs still require testing to prove knowledge retention and personal expertise, but the time needed to complete the certification is significantly reduced.

There are dozens of reasons why you would want to certify your employees, and the specific instances depend on your own industry standards and individual case, but here are the top seven reasons why you should pay for employee certification.

1. Increase in Available Skillset

Possibly the most obvious of benefits is that certifying your existing employees increases the available knowledge and expertise within the company. Knowledge is power, and the only way to gain more of it is to intentionally invest in it. Otherwise, the potential knowledge is simply information. People glean information regularly as a product of living and doing things. It's when we internalize information with the intention that it becomes a valuable asset. Certifying employees gives them (and you) the ability to leverage this knowledge in the best way possible. Certification enables employees to build their skill base and become a bigger asset to the company.

2. Reduced Business Risk

As stated before, taking the time and money to invest in employee certifications and development generally leads to less employee turnover. While there is justification for not certifying (thinking that you're simply giving them useful skills to use in their next job), the proven benefits far outweigh the potential risk involved. Not only are people far more likely to apply to jobs that involve career progression, but current employees are also more willing to stay in a career that invests in them, proving that they care about the workplace and the employee's personal development. Certifying current and incoming employees ensures less turnover. When the alternative equals a greater amount of disruption in standard processes, certification is a logical form of insurance against high turnover rates. As a result, there is less risk to the business as a whole.

3. Increased Productivity

According to IBM, 84% of employees in the highest-performing companies say that they're receiving he right training. Certified employees feel more capable of handling their workload when they've been equipped with training on the proper procedures and information regarding the specific tasks at hand. In order to get the most out of your employees, it's your responsibility to ensure that they've been given the proper tools. Certified employees tend to be more productive in general than their non-certified counterparts. In the same study on the value of training, it states that training helps stakeholders win:

"Objectives will be met 90% more often by increasing team skills. Increasing team skills by 1/3 increases the likelihood of stakeholders meeting their objectives from 10% to 100%." (Source)

Increased productivity leads to higher ROI rates for the company. Investing in the employee makes them feel more responsible toward the company and like investing in the company in turn.

4. Happier Employees

Picture your ideal employee. Be specific. This employee has a great work ethic. They're productive. They get their work done on time. Their attitude is excellent, and they help get new employees acquainted with the routine and standard operating procedures in the workplace. They have the willingness and the ability to do great things and accept learning opportunities as they come with excitement. People are driven by accomplishment and success. The specific term for this is achievement motivation. The cycle of building a better work environment with happy, high-achieving employees begins at the certification level because employees are motivated by their own success.

5. Larger Talent Pool

In today's rapidly advancing age of information, degrees can only get you so far. Licensed therapists, for instance, are required to retest for licensure on a regular basis to stay up to date with current therapy. Part of that is because people, in general, are constantly changing, but also because there are new methodologies and studies on brain function, medication, and other crucial aspects of the job. On top of a degree, clinical hours are required, as well as frequent testing and continuing education to stay current. If you needed mental health support, would you feel better going to a therapist who let their license expire ten years ago or somebody who is actively seeking newer, up-to-date information? Continual certification for long-term employees gives you a larger group of people to source talent and information from to ensure that you have the best, most up-to-date procedures for your organization.

6. Client Confidence and Better Public Image

When a potential client is ready to search for the perfect company to work with, they're going to look for the one with the highest potential to do the job right the first time. A certification is an official industry stamp of approval on the company and its employees. When one of the first things a client sees is the certification titles, they know they're getting somebody who has been tested and proven capable. The image that is then projected to the public is one of assurance and confidence. It says, "We know what you need and how to help." It's an image of professionalism.

7. Premium Prices for Certified Knowledge

Maybe not the most important reason, but definitely, a big benefit of employee certification is that you can charge higher prices for your services with certified information. Let's look at another comparison to give you a good example. Content writing is all the rage for building your business brand and client base. You could go with somebody who's really good at research but doesn't have certifications in your specific field, OR you could hire a writer with industry certifications specific to your business.

There is a trade-off here. The researcher is really good and affordable. However, the certified professional has time and experience in the field and is capable of providing a more authentic read for your client base. The industry professional content writer can charge higher processes because of their specific knowledge. It's the same with employee certification. While not always necessary to get the job done, you are able to charge premium prices for the knowledge your employees are certified with. That extra stamp of approval will give you a greater return on interest.

Conclusion

This begs the question, "Why not hire a previously certified professional?"

The simple fact is that somebody specifically trained in what you need already has experience. They've been certified and are now regularly working with clients and businesses, gaining useful insight and valuable experience. Notice the italics? This experience means you spend more on them than the certification itself. Ultimately, paying to certify your current employees is cheaper and helps you to create a good working trust between you and them.

Investing in your employees also means investing in the future of your business. Your employees already have an understanding of the inner workings of the company and can offer more insight into what the company needs on an internal level. People work hard when they feel like they're valued. Paying for employee certification is one way that you can show appreciation for the work they already do and that you have trust in their abilities. Show that you value your employees and invest in them!

Looking to take your employee training to the next level? Contact a Business Development Representative today to learn how we can help!

About the Author: Anna Taylor

Anna Taylor is a freelance writer and avid researcher- a jack of all trades, but a master of none. She graduated from the University of Hawai'i with an Associates Degree in Liberal Arts because she had no idea what she wanted to be when she grew up. She has since found her love of Extended Reality and the possibilities it brings to the world, as well as gardening, cooking, and writing. Anna lives in Interior Alaska with her family.

Instructor Spotlight: George A. Stankiewicz PE.

At School of PE, we employ multiple instructors to teach the material in their areas of expertise-this sets us apart from our competitors. We have received a great deal of positive feedback from our students, and we believe that learning from experts in their respective areas provides the most comprehensive learning experience.

Our Instructor/Author Spotlight series gives you a peek behind the scenes with some of School of PE's highly acclaimed instructors. Read on to find out more about our very own George A. Stankiewicz, PE.

With more than 14 years of providing instruction to 10,000 candidates at School of PE, Mr. Stankiewicz has two undergraduate degrees and a master's degree in management with more than 35 years of experience in the construction industry. Specializing in general building construction, he has played an active executive role in the construction of nearly $1 billion in total projects within the public and private sectors. His broad background in projects engaged with the federal, state, and local governments, universities, and major corporate clients have strengthened his skills as a leader.

As an adjunct instructor for the graduate school of engineering at a major East Coast technology institute, he taught courses in Construction Management, Systems in Building Design (Civil-M/E/P/F), and Project Scheduling. Mr. Stankiewicz has proven teaching experience with School of PE with courses in Surveying, Construction, Materials, Engineering Economics, Statistics and Probability Refresher, California Surveying Refresher, and Project Management.

He has authored chapters for School of PE's FE Civil Exam Review Guide and both volumes of the new PE Civil Exam Review Guide: Construction.

What attracted you to your chosen field/area of expertise?

Construction engineering became my career choice as a consequence of my interests growing up. I enjoyed working with my dad, an auto mechanic, which led to my curiosity in learning how things work and are put together. My focus on building construction came from an interest in understanding the mechanics required and envisioned in the physical world.

As an undergraduate, it was easy to understand the mathematics of engineering principles and immediately apply them to the things I was working with. Newton's laws were quickly applied to static equilibrium, as were Bernoulli's equations for fluid flow. I began to master the principles and reached an expert level with structural, mechanical, electrical, and plumbing systems. The interpretation and application of the International Building Code (IBC) to building construction is an ever-present challenge, as each building project is a unique standalone product.

My career started with projects within the public sector. Municipal, county, state, university, federal, and major corporate projects varied. I worked on many projects, such as municipal schools, county courthouses, US foreign embassies, and with several corporate clients, such as Verizon, AT&T, and Disney. Additionally, I was an adjunct instructor at the New Jersey Institute of Technology, Graduate School of Civil Engineering, teaching subjects in construction management, systems in building construction, and project scheduling for nearly 10 years.

What do you consider your greatest accomplishment during your career as a professional engineer?

Working with people in various engineering disciplines and construction trades while learning from their diverse ways of thinking is a daily accomplishment that seeks no praise. Knowing the engineering behind the assembly of a building and coordinating everyone's effort for the project's success is the reward the team works toward. The tasks are indeed repetitive, but their application varies in many ways.

Applying engineering principles and teaching is a rewarding experience and a career accomplishment I value.

What is the most rewarding thing about being an instructor for School of PE?

The reward for an instructor comes from an engagement with like-minded individuals and connecting the many ways of solving problems. School of PE offers the candidate a knowledge refresher of the basic concepts learned as an undergraduate and advancing the concepts to engineering work.

For example, the equations for solving force vector's magnitude and orientation are very academic, but adapting the principles when working with the forces to assemble a building requires factors of safety to be accommodated. The building code relies on a safety orientation to assure the health and safety of the workers during construction and the general public when the permanent building is complete. Organizing the information and helping to find the solution steps is the goal of success.

What is your approach to teaching exam prep?

The approach to teaching is having students go back to the early years of their education and remind them of the elementary knowledge they possess and bring it forward into the world of applied engineering. Knowledge of geometry transfers to land surveying, simple leverage mechanics apply to know how a crane works safely, simple beam analysis transfers to be able to design bridges, and so on.

The exam review course stresses the three tenets of learning. First, the concept or fundamental building blocks behind engineering principles. Second, terminology or language-specific terms belonging to engineering principles. And third, the application of math equations that finds the solution to the question. Each concept reviewed in the refresher course is on the exam.

My focus is to teach candidates how to understand an NCEES exam question and ask which words are relevant to the solution steps and which are distractors. The exam question tells a story-the premise for an engineering problem-and requires either a quantitative or nonquantitative solution. Each word in the question is a clue to arrive at the correct solution steps.

It is highly unlikely that anyone would be able to successfully answer 80 engineering questions on an 8-hour exam without some kind of prior exam prep. Therefore, the course uses the question/solution learning basics and continually explains the story of the question and the solution steps to avoid distractors and find the "most nearly" answer.

Knowing how to read a question and understand the purpose of all the words in the question is the most important learning the candidates are taught.

What is your advice for someone preparing for the FE/PE exam after a gap period?

My advice is to look deep inside your knowledge base toward all the things learned during the elementary and undergraduate years and transfer that knowledge to what engineers do every day, no matter which area of practice you've chosen. Often, candidates regret being 10 to 20 years from their undergraduate days when facing an exam that may advance their career or achieve a personal goal. That's a good thing. Your learned skillsets as an engineer post-graduation will help you achieve your goal.

The licensure application for each state's Board of Professional Engineers requires a minimum of 4 years of working experience. All exam candidates must be graduates of an ABET (Accreditation Board for Engineering and Technology) program, which assures that the undergraduate curriculum matches the NCEES exam standards.

NCEES encourages examinees to take a review course to refresh their knowledge base on topics that may not have been used since their undergraduate education.

What do you feel is the most important skill for an engineer?

Flexibility! There are many written opinions by the best minds in the world as to what makes an engineer. Good, bad, or indifferent, actually being on the job trains you to stay focused on the task at hand. However, we are creatures of habit and, at times, lazy, which can make us do the same thing time after time.

Flexibility in how you think, work with people, and solve problems allows these valuable skillsets to produce and find viable solutions.

Habitually, candidates compute a solution that is, for example, 52.0089001. However, the closest answer choices to the problem only include 50 or 55. Depending on the content of the question, good engineering judgment comes into play, as many of the answers on the exam are "most nearly." Therefore, if the question asks for the amp rating of an electrical circuit breaker, the answer is 55 amps - thereby addressing the need for safety. However, if the question asks about the factor of safety for a retaining wall, the answer is 50, as 55 is not achieved.

What study strategies would you suggest for someone taking the PE Civil exam?

Focus on the basics! Basic meaning math (PEMDAS), algebra, geometry, trigonometry (SOH, CAH, TOA), Pythagorean theorem, Cartesian coordinate system, conversion factors, simple beam analysis, shear, moment (M = F ꓕ D), centroid, the center of gravity, tributary area, load paths, ratios, and proportions.

Focus on reading the question and highlight the content of what the question is asking. Solve for the actual question versus what you may believe is the question.

A few strategies are:

• Break up the original question into simpler segments and solve each piece individually.
  
• Visualize the problem by drawing a picture.
  
• Work backward, review the answers, and note the spread among the solution and the level of precision (that is, significant digits).
  
• Apply strategies of common sense and good engineering judgment.
  
• Manage your time during the exam and answer questions from the perceived easiest to the harder. This is an important strategy. Skip questions. Do not start at one and move to the next. You need to build confidence, and it is very easy to lose 20 minutes on one question.
  
• Prepare all the reference materials the NCEES will provide during the exam. A common misconception is that the NCEES-provided PE Civil Reference Handbook has all the answers in it and that it is just a matter of finding them. Just like the FE Civil exam, the reference material provides a guide for a solution but not an answer.
  
• Use the NCEES design standards as most of the effort during the depth part of the exam will be to find the information. Become familiar with the structure and organization of the design standards to avoid being surprised during exam day.
  
• Use the NCEES Examinee Guide, which is the official guide to policies and procedures for all NCEES exams found on their website. Visit the NCEES website to view YouTube videos to help you become familiar with the exam structure and processes. Use the NCEES resources available to you.
  
• Follow the guidance of your School of PE instructors, as they have the experience and depth of knowledge to share for your preparation.
  
• Don't be surprised. There will be topics on the exam that you may never have encountered. Move on and let them not become distractors.

What advice do you have for someone who is undecided regarding their specific area of expertise?

Always lead with "what you know." Candidates are often in jobs or have work experiences that do not exactly fit the civil engineering discipline and the five areas of practice, namely: construction, geotechnical, structural, transportation, and water resources.

Often, they explore unsubstantiated theories that one exam area of practice is easier than another or select an area of practice that is a close match to their job. The best approach is to take an inventory using the NCEES' exam specification, check off the topics that they perceive they are best at, and select the area of practice that prevails in their inventory.

What are the biggest challenges with obtaining PE licensure/certification?

Discipline!

Year after year, candidates comment that there is just too much information to study, or they do not have the time for self-study to complete all the workshop questions, etc. The exam is similar to your job-it's hard work, but nobody ever said it would be easy.

Therefore, make the commitment and stick with it.

Why would you recommend taking an exam review course to prepare for the PE Civil exam?

Take the advice of NCEES. They say on their website to prepare for the exam, use the NCEES exam specifications, and study the topics that relate to each of the 5 depth areas of practice. The exam is very broad in its area of practice, and 70% (or 57) of the questions must be answered correctly.

Oftentimes, candidates believe that, for example, they are perfect in the area of Transportation since they repeatedly perform tasks related to Transportation, likely successfully, on a daily basis while on the job. They are confident they will score 100% on their exam topic. However, this logic only earns 60% for the passing grade (48 correct/80 questions). This also assumes that the transportation skillset is answering every question correctly.

That's why a good strategy is to study everything you do not know. Why? If you perceive yourself as being perfect at one topic, then do not study what you already know, the probability is that you will achieve the greatest point score for that topic. Study and increase your skillset with the topics that you do not know to mitigate the probability of any missed questions or shortfalls within your most comfortable topic.

Remember that the PE Civil exam is a skills level exam. Aim to increase your skillset for success. It is based on what every engineer should know with 4 years of experience on the job. The repeatedly learned skills alone you have developed on the job will help you pass the exam.

If you are a repeat taker, use the NCEES' results score and improve your understanding of the areas of practice where you received a low score. School of PE offers personal guidance to help understand the shortfalls and increase your skills.

Taking the School of PE exam review course allows you to build confidence, motivates you to set goals, teaches you how to be flexible, and brings out the enthusiasm and inner passion to succeed, as well as having fun while sharing strengths with your online cohorts.